A Calculated Metric is any metric created by the user within Master Metrics, where you can build a formula combining existing metrics from one or more data sources to generate new indicators, and even apply a specific filter to an existing metric.
Example 1 of Applying a Filter:
Facebook Ads Clicks in Colombia
Example 2 of Applying a Filter:
Facebook Ads clicks but for a single specific campaign
Example 3 of applying a filter:
Facebook Ads clicks, but only for desktop:
How to Build a Formula:
Formula example 1: We have an account that invests in Facebook and Google, and we want a metric that calculates the total investment of the account.
Formula example 2: Imagine you have an account that invests in Google Ads and Meta Ads, and you want to create a custom metric to calculate the account's total ROAS.
Formula example 3: Imagine you want to calculate the CP Lead based on your investments in Google Ads and Meta Ads. To do this, you can use Leads (filtered in Analytics by the corresponding Event name) and apply the following formula:
Here you can see the most frequently asked questions about Calculated Metrics:
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