1) What is a Dashboard in Master Metrics?
It is a visual tool that allows you to analyze the performance of your campaigns, social media, and sales channels in one place. You can connect sources such as Google Ads, Meta Ads, GA4, etc., and see results in real time to make data-driven decisions.
2) How can I create a new dashboard?
There are three ways:
From scratch: manually add components (tiles, tables, graphs, etc.).
Using a template: select from predefined templates for Ecommerce or Leads, and it automatically adapts to the data sources you select.
Cloning an existing dashboard: ideal for replicating an already optimized dashboard and applying it to another client or account.
3) What types of components can I add?
The available widgets are:
Tiles
Tables and Advanced Tables
Charts (line, column, bar, pie, multiple axes)
Text, Titles, and Summary
Interactive Filters
Images (such as logos or banners)
4) What is the difference between a Table and an Advanced Table?
Table: allows you to display metrics from different sources, grouped by time (day, week, month, etc.).
Advanced Table: more flexible. Allows you to group by campaigns, ads, devices, etc., and apply more complex filters. You can also automate exports to Google Sheets.
5) Can I mix a custom metric with a standard metric in a widget?
Yes. But this option is only available in the Advanced Tables widget and in Multiple Axis Charts. In all other widgets (charts, cards, simple tables, etc.), it is not possible to combine both types of metrics within the same visualization.
6) Can I compare metrics with previous periods?
Yes. In several components (such as Tiles and charts), you can activate the
“Compare with previous period” option to see variations from a previous period (week, month, etc.).
7) How can I share my Dashboard with other people?
There are three ways:
Download it as a PDF
Generate a public link (with the option to allow changes to filters and dates)
Send automatic reports by email (daily, weekly, or monthly)
Embed insertion code (allows you to copy the code to paste it into the dashboard, for example, on a landing page)
8) Can I customize the appearance of the Dashboard?
Yes. You can adjust:
The background color of the dashboard
Fonts and font size
Widget styles (text color, background, etc.)
Use pre-made visual templates or create your own
9) How are interactive filters configured?
Add the “Filter” widget and select which property you want to filter (e.g., campaign, device, country). Filters are applied dynamically to connected components (tiles, tables, charts).
10) What are custom metrics and how are they used in the Dashboard?
They are metrics that you create from your own formulas within the system. You can use them in any component: tiles, tables, custom charts, etc.
11)What are Standard metrics?
These are metrics that are integrated by default when connecting a data source (e.g., Google Ads, Meta Ads, GA4, Tienda Nube, etc.).
12) Can I export data from the Dashboard to other formats or tools?
Yes. Advanced Tables can be automatically exported to Google Sheets, which is ideal for keeping external reports up to date without manual intervention.
13) How often is the data updated?
In the custom Dashboard, the data is automatically updated every 8 hours, but you can always update everything with a click on refresh.
Want to learn more? Find additional information, resources, and guides on our website: https://mastermetrics.com/
If you'd rather talk to someone from our team, feel free to book a call at your convenience: https://calendly.com/-mastermetrics-sales-support/trial